PUBMED

Country watch. Brazil.
AIDS Health Promot Exch. 1993;(3):8-9.
PMID: 12345382 [PubMed - indexed for MEDLINE]

AIDS Health Promot Exch. 1993;(3):8-9.

Country watch. Brazil.

Szterenfeld C, Lopes V.

PIP: A fictional story using publicity-type language was depicted in an AIDS prevention video produced by the Health in Prostitution Project in Rio de Janeiro to support its work with prostitutes. The video was produced through the volunteer efforts of a professional cast and crew who used cultural entertainment codes to raise awareness. Although both established and new actors participated, the cast was comprised of largely famous soap opera and movie artists. This approach was chosen was the understanding that Brazilians watch soap operas 4-5 hours/day and would therefore readily recognize and pay attention to messages conveyed by the protagonists. The video was shot 2 weeks before Carnival when most actors usually rest and received wide media coverage and attention from the public sector. Prostitutes participated in all stages of production, from script-writing to casting to final editing. The video, Venus Fire, describes a pleasure lottery of which the prize is a lucky condom. The video was officially released on World AIDS Day 1992, and broadcast nationwide in January 1993. It was then subsequently aired in public squares and other street worker sites with question-and-answer sessions and public debates among average audience of 200-300 people. Similar health projects elsewhere in Brazil have also show the film with very good audience response. The prostitutes are happy that their profession is being treated with respect, while clients are attracted by the sexy images.
PMID: 12345382 [PubMed - indexed for MEDLINE]


Details

sexy[All Fields] AND ("disease"[MeSH Terms] OR disease[Text Word])